Hugh Gurin

San Francisco, California, United States

Download Resume

Unless you make alarm clocks or high-test liquor, your audience did not wake up this morning thinking about you or the wonderful things you make, sell or do.

They’re thinking about the wonderful things they could make, sell or do.

So, thanks for looking at my work.
Hopefully it will get you thinking about all the wonderful things we could make, sell or do.

Experience

Principal

Hugh Gurin, Copywriter

Copywriting and creative direction for the discerning gentleman, lady or global corporation. Experienced in sports, food and beverage, tech, healthcare, gaming, education, aerospace, and a few things too weird to mention. TV, interactive, radio, print, OOH, direct, social—if it sells, I make it sell harder.

Copy Director

WHM Creative

  • Direct creative strategy and execution on multiple accounts
  • Partner with Account teams to manage major clients
  • Actively participate in new business pitches
  • Estimate creative projects
  • Develop leadership skills through mentoring and training
  • Qualify, prioritize and delegate workloads
  • Mentor junior writers – managing their performance and career development
  • Own small, medium and large projects
Associate Creative Director - Copy

Hub Strategy

  • Direct creative strategy and execution on multiple accounts
  • Partner with Account teams to manage major clients
  • Actively participate in new business pitches
  • Estimate creative projects
  • Develop leadership skills through mentoring and training
  • Qualify, prioritize and delegate workloads
  • Mentor junior writers and designers – managing their performance and career development
  • Own small, medium and large projects
Creative Director

Crushpath

  • Direct creative strategy and execution on multiple accounts
  • Partner with Account teams to manage major clients
  • Actively participate in new business pitches
  • Estimate creative projects
  • Develop leadership skills through mentoring and training
  • Qualify, prioritize and delegate workloads
  • Mentor junior writers and designers – managing their performance and career development
  • Own small, medium and large projects
Associate Creative Director - Copy

Mortar

  • Direct creative strategy and execution on multiple accounts
  • Partner with Account and Planning teams to manage major clients
  • Actively participate in new business pitches
  • Estimate creative projects
  • Develop leadership skills through mentoring and training
  • Qualify, prioritize and delegate workloads for junior teams
  • Mentor junior writers and designers – managing their performance and career development
  • Own small, medium and large projects
Senior Copywriter

TMP Worldwide

  • Own small, medium and large projects
  • Partner with Account teams to manage major clients
  • Actively participate in new business pitches
  • Estimate creative projects
  • Mentor junior writers and designers
  • Agency “Unsung Hero” Award – 2004
Principal

Hugh Gurin - Copywriter

Freelance creative direction and copywriting.

Creative Director

JWT Specialized Communications

  • Direct creative strategy and execution on multiple accounts
  • Partner with Account and Planning teams to manage major clients
  • Actively participate in new business pitches
  • Estimate creative projects
  • Develop leadership skills through mentoring and training
  • Qualify, prioritize and delegate workloads for junior teams
  • Mentor junior writers and designers – managing their performance and career development
  • Own small, medium and large projects
  • Agency “Extra Mile” award – 2001
Senior Copywriter

Austin Knight

  • Own small, medium and large projects
  • Partner with Account teams to manage major clients
  • Actively participate in new business pitches
  • Estimate creative projects
  • Mentor junior writers and designers
Senior Copywriter

Macy's California

  • Direct creative strategy and execution on multiple lines of business
  • Estimate creative projects
  • Develop leadership skills through mentoring and training
  • Qualify, prioritize and delegate workloads for junior teams
  • Mentor junior writers and designers – managing their performance and career development
  • Own small, medium and large projects

Education

University of West Florida

BA, Communication Arts

Awards

2016

Select (4x), Graphis Advertising Annual

2015

Bronze, CLIO Sports (OOH, Station Takeover.) [link]

2015

ADchievement Award, National Sports Forum

2015

Finalist, Automotive, One Show

2015

Bronze (2x), Telly (Nimble Storage – “Ned & Edna”) [link]

2015

Merit, Graphis Advertising Annual

Multiple

Addy, Ad Club of San Francisco

2014

Bronze, Telly (Blue Shield of California – “Clown”) [link]

2014

Bronze (2x), Telly (Blue Shield of California – “Prodigy”) [link]

2001-2

Best of Show, Employment Management Association (United States Naval Reserve – “Worth Defending” PSA 0:60)

2017

Silver, AIVA Davey Awards

Clients

Boeing Blue Shield of California Boyd Gaming Brad Benson Hyundai Cisco Systems Dropcam Eat24 Fretlight Guitars Golden Gate University HP Isilon Systems Macy's Marin Community Foundation LinkedIn National Aquarium Nimble Storage Northrop-Grumman Oakland Athletics Reno-Sparks CVA Rydex Investments San Francisco AIDS Foundation San Francisco 49ers St. Mary's Medical Center smartUSA University of San Francisco USNR Western Union

Skills

Copywriting Creative Direction MS Office iWork Radio Production Broadcast Production Interactive Production Content