Oakland Athletics – “Green-Collar Baseball”

In-stadium board.

“Tunnels of Greatness” 0:30

CD/Director – DJ O’Neil
ACD – Hugh Gurin, Jason Rothman
CW – Patty Jordan, Hugh Gurin
AD/Hot Dog Guy – Jason Rothman

"#Winning" 0:30

CD/Director – DJ O’Neil
ACD – Hugh Gurin, Jason Rothman
CW – Patty Jordan, Hugh Gurin
AD – Jason Rothman

“Holding Him On” 0:30

CD/Director – DJ O’Neil
ACD – Hugh Gurin, Jason Rothman
CW – Chris Elzinga, Patty Jordan, Hugh Gurin
AD – Jason Rothman

Description

“Green Collar Baseball” describes the scrappy, find-a-way-to-win Oakland Athletics perfectly. I wish I had come up with the tagline. I did, however, come up with, (or creative direct,) everything you see here. Had a blast doing it, too.
Silver Addy 2015
National Sports Forum ADchievement Awards 2015 – Television Campaign
Silver Telly 2015 – “Tunnels of Greatness," "#Winning” – Use of Humor Category
Bronze Telly 2015 – “Tunnels of Greatness," "#Winning” – Sports Category
Bronze Telly 2015 – Business To Consumer Campaign

Role

ACD-Copy, Copywriter

For

Oakland Athletics/Hub Strategy, San Francisco.

Date

2014

Type

Outdoor, Broadcast.