This image isn’t the greatest, but the site we developed actually is. (For which Chris Inclenrock deserves all the credit. But the overall concept – that effective giving is manifested through change you can see and feel – that’s me.)
I encourage you to see the website for yourself at www.marincf.org.
The cover and opening spread from a big 4-color Wall Street Journal tip-in we did. (Yes, it was recyclable.)
…and here’s the rest.
BODY COPY: “Change your community. Change the world. If you want to make a difference, the Marin Community Foundation gives you smarter, more effective ways to do it. Our philanthropic advisers are experts at helping you craft a personal giving strategy. Set up a meeting today at 415.454.2100 and let MCF help you get the most out of what you give.”
Brand Video. CW: Hugh Gurin AD/Edit: Todd Ransick
Collateral. You can see the individual pages from the tip-in are easily converted into direct mail postcards and/or event posters. There’s the obligatory coffee mug, and my personal favorite – cocktail napkins embedded with wildflower seeds. Just toss them on the ground and they grow.